About

By hand.
From the start.

Bohm Marketing is a studio of one — based in Far North Queensland, serving local businesses and e-commerce brands across Australia.

Max Bohm — Founder

Why Bohm Marketing exists.

I started Bohm Marketing because the agencies in our area weren't hitting the nail on the head. Far North Queensland businesses — the ones I grew up around, the ones I see every week — don't post nearly as much as they should. And they're missing out on the biggest growth lever there is.

Every business owner I talk to wants marketing. Most don't know how, or what's best. Most have been burned by someone cheap who disappeared, or someone expensive who didn't deliver. So they default to nothing — boost a post here, run an ad there, conclude "Facebook ads don't work for my business," and stop.

Anywhere you look, anyone you watch — most of their day is on a screen. That's the audience. That's where the attention lives.

Facebook ads, done properly, is the most precise paid channel a small business can run on. You can target a backpacker in Cairns who searched for dental clinics this week. You can retarget the customer who looked at your machinery page on a Tuesday but didn't fill out a quote form. You can build a different ad for kids' first dental visits versus emergency care.

You just have to know what you're doing. And most local agencies don't. They run the same campaign for every client. They boost what was already going to do well and call it a strategy. They charge for "social media management" and post three times a month with stock images.

The opposite, on purpose.

Bohm Marketing is built to be the opposite of that. With most agencies, the person you sign with isn't the person you talk to a month in — by then you're working with the fifth person down from whoever pitched you. Here, you're working with me. The brief, the call, the camera, the edit, the ad account, the report — every layer runs through the same set of hands.

No outsourcing. No agency handoffs. No being passed between account managers who weren't on the original call.

Why I do this in Far North Queensland.

Because the businesses here deserve it. The cafes in Port Douglas, the equipment shops in Smithfield, the dental practices in Mareeba, the tour operators in the Daintree — they're as good as any business in any city. The work they do is real and the products they sell are real.

What's missing is the marketing that does justice to it. That's the gap I'm here to fill — turning A-frame advertising into A-grade advertising, one local business at a time.

What I Believe

Six things I'm not
willing to compromise on.

01

Not the fifth person down the chain.

With most agencies, the person you sign with hands you off to someone, who hands you off to someone. Here, you work with me — same brief, same call, same edit, same report.

02

Direct access by text.

You don't book a call to ask a question. You text. Same number, same person, every day. The way you'd reach a friend who happens to know the answer.

03

Free Meta Ads consulting, included.

Most agencies make their money on opacity. I want you to understand exactly what's running, why it's running, and how to read the report. Built into every engagement.

04

Process over quick wins.

Marketing that compounds takes months, not weeks. I don't promise overnight results. I promise the right system, run consistently, and the numbers that come from that.

05

Local clients get me on-site.

I'll show up where the work happens. Your shop, your studio, your warehouse. Same person, same camera, no extra fee — that's just part of how I work in this region.

06

Honest about fit.

If we're not the right match, I'll say so on the first call. I'd rather lose a client at the inquiry stage than waste their money on a service they shouldn't have signed up for.

From A-frame to A-grade.
One business at a time.

— Max Bohm

Ready to begin?

Tell me about your business and where you're at. I'll come back within two business days with a shape for the engagement.

Start the conversation